TracyTsai is a Research VP with Gartner's Personal Technologies team. She helps bothIT providers and users to grow, evolve and innovate the business by providingadvisory for emerging technologies and business models. Ms. Tsai is also aworkstream lead for global impact core topic under Internet of Things agenda.Her research focus includes personal devices, connected homes, Internet ofThings and conversational AI in China.
Ms.Tsai first joined Gartner in 1996 as a PC analyst. Prior to joining Gartner,she had five years of experience as a Sales Manager in the U.S. She was withAxlon Electronics for two years, marketing home automation, and with Key Powerfor four years, marketing PC components and peripherals.
Years of Experience
20 years in total with Gartner
26 years in IT industry
21 years in Technology & Telecommunications industry
2 years in Banking, Finance and Insurance industry
2 years in Education industry
2 years in Government industry
M.B.A., Finance, University of Texas, San Antonio
B.S., Business Administration, University of West Florida, Pensacola
Top 5 Issues I Help Clients Address
Identify and evaluate the opportunity of new technology, product and market
Innovate business and products to monetize the opportunities brought by Internet of Things
Build connected home business models for technology service providers and enterprises
Adopt conversational AI into your products, business operations and customer service to monetize the new digital business opportunities
Personal devices such as hybrid devices (2-in-1), 3G/4G tablets, smarpthones and wearables
Roles That Need My Research
Executive officers and managers for product R&D, product planning and marketing, sales and operation management, financial investors and IT leaders in enterprises planning to adapt new business model to deliver new connected home services to customers.
Top 5 Vendors I Cover
Lenovo Group Limited
Samsung Electronics Co., Ltd.
ASUS TECHNOLOGY INC.
Top 5 Key Initiatives I Cover
Build and Market the Device Portfolio of the Future
New Market Opportunities
Internet of Things
Common Inquiries I Address
Internet of Things business model, technologies, business value and use cases by vertical industries.
Conversational AI technologies, applications, use cases by vertical industries.
Connected home business model, ecosystem, channel, product and go-to-market strategies.
Device market trend and forecast, product strategy in Asia or worldwide for hybrid 2-in-1 convertible, detachable notebook and tablet, all-in-one, tablet.
Emerging Research in My Area
Market Guide for Conversational AI in China
IoT global impact
Top 3 Trends I See in the Market
The trend is shifting to conversational AI first
Building a business model for the connected home
China's internet + strategy will accelerate digitalbusiness